Brand Manager

THE ROLE

The role:

Reporting to the Head of Brand or Senior Brand Manager, the Brand Manager is responsible for working efficiently and effectively within the Brand Management team to maintain effective day to day management of the individual brands assigned to the job holder, as specified within the group brand portfolio within the UK and Republic of Ireland markets.

This role represents an exciting opportunity to join us on the next part of our journey. Day to Day, you’ll be responsible for;

 

  1. Day-to-day direction and management of the brands assigned to them in the UK and ROI markets. Delivering against key performance indicators (KPIs) including margin, sales, share and distribution.
  2. Support and monitor the financial management of each assigned brand to ensure decisions are made in the correct context of the P&L. Proactively managing the brand to limit cost increases and/or delivering cost price increases where required.
  3. Gathering and analysing market, consumer and competitor information, incorporating feedback received from customers and colleagues. Develop insights to create a competitive annual plan for the market. Responding to immediate issues raised, including via call sheets, suggesting suitable solutions to get the plan back on track.
  4. Develop and present recommendations to improve the commercial impact of the brand. Implementing and managing the aligned strategic direction of the individual brands in the territory.
  5. Collaborate with marketing to develop an annual marketing plan for the start of the year. Ensuring adherence to key seasonal events such as Easter, Summer Holidays, Black Friday and translation of the brands regional business plan into a go-to-market plan.
  1. Develop and maintain an in-depth level of product knowledge, technically and including sales features, and have a knowledge of the competitor products and their features.
  2. Manage the range strategy, including price lists and range hierarchy. Effectively integrate new products into existing ranges as required, ensuring that calculations of cost and product pricing by brand are accurate.
  3. Develop and maintain excellent commercial brand relationships with key brand personnel to ensure that the ZyroFisher are always aligned with the brand strategy and any issues are resolved
  4. Ensure that the relevant sales team are fully equipped with all the necessary information to maximise sales. Provide product training and all relevant tools and materials to assist selling in the market.
  5. Collaborate on the planning and objective setting for all relevant consumer and trade shows where your assigned brands are featured. Attending all relevant shows, making a positive contribution to ensure your assigned brands deliver against their objectives for the show.

 

The requirements:

This is a fantastic opportunity which will suit an ambitious individual who is keen to learn and challenge best practice with new ways of thinking.

 

Essential

 

  • Excellent organisational skills with the ability to manage multiple priorities.
  • Strong commercial and financial understanding, with the desire to deliver successful business plans.
  • Experienced Excel user with strong analytical and problem-solving capabilities.
  • Excellent interpersonal skills with the ability to build collaborative working relationships with our brands and teams within ZyroFisher.
  • Must be willing to travel regularly, spend time at suppliers and in the market.

 

Desirable

 

  • Experience of Brand Management, Merchandising or similar role.
  • Have an up to date and thorough understanding of the cycling market and individual sales channels including competitor brands.
  • Able to work two/three days per week from our Darlington HQ.
  • Needs to be interested in sports – ideally cycling and be able to demonstrate a passion for the sport and the industry.

 

So, if we sound like the company for you and you think you’re ready for the challenge of this role, then we can’t wait to hear from you! Please send your C.V and covering letter to recruitment@zyrofisher.co.uk. No need for lengthy essays, fireworks or fancy introduction video….simply make it easy for us to read how great you are and why you’d be the perfect fit.

 

Closing Date: 12th November 2026

 

All applications treated with the strictest of confidence.  Applications will be held on file for a maximum of 6 months for internal purposes only. ZyroFisher is an Equal Opportunities Employer.