Our sales team plays a vital role in taking brands to market across a vast range of retail channels including Independent and National Bike and Outdoor, Snow, Run, Online and Mass Lifestyle retailers. Each channel is managed by a team of account managers, each with the same objective – to collaborate, support and build integrated partnerships with our expansive network of retailers.


Over 3000 active IBDS

7 retailer divisions

Internal Sales Support

We take the time to understand our retailers through interaction and collaboration to understand what works and what doesn’t, both for them and their customers. From there we focus on delivering the best brand execution via POS to staff training, channel marketing, developing IT integration, managing consumer drop shipments, stock analysis and much more as part of our full service approach.

We make it our job to help retailers sell and to ensure that brands reach the right consumers via the most appropriate channels in our role as a go-to-market enabler.